Business Insights

January is the planning month:   business owners normally find themselves rejuvenated after the holidays and ready for a better new year. And they asked themselves: what should I do better this year? This is when planning comes in.

These days this is even more true, as we have to put the difficult 2009 behind us. If you followed our previous posts, you understood that planning is the single most important management tool for success. We wrote about business plans, marketing plans, strategic plans and so on. In fact everything should be included in the business plan. And the marketing plan is the most essential component of the business plan. Read more…

Jay Conrad Levinson is the creator of Guerrilla Marketing and he wrote more than 55 books on the subject. I personally found it more than useful, absolutely essential. Why is this?

If you are an entrepreneur, you need guerrilla marketing more than ever because the competition is smarter, more sophisticated, and even more aggressive than it was in the past.  But this is not a problem for guerrillas.  Why?  A guerrilla marketer, instead of relying on a “big bucks” marketing campaign, uses creativity, time, and energy.  And, in these areas, nobody can beat you. Read more…