Business Insights

Jay Conrad Levinson is the creator of Guerrilla Marketing and he wrote more than 55 books on the subject. I personally found it more than useful, absolutely essential. Why is this?

If you are an entrepreneur, you need guerrilla marketing more than ever because the competition is smarter, more sophisticated, and even more aggressive than it was in the past.  But this is not a problem for guerrillas.  Why?  A guerrilla marketer, instead of relying on a “big bucks” marketing campaign, uses creativity, time, and energy.  And, in these areas, nobody can beat you. Read more…

What does really mean break-even? It is the level at which the company makes neither a loss nor a profit, but just covers it’s fixed costs or overheads.  It’s the floating point, at which you know that you are not sinking. In practical terms it could be the level of monthly sales that, once reached, will give you the security of paying your bills, at least for that month. Or for a whole year. Or even how many units you need to sell in order to cover all the fixed cost, to pay all your bills. Read more…