Business Insights

Jay Conrad Levinson is the creator of Guerrilla Marketing and he wrote more than 55 books on the subject. I personally found it more than useful, absolutely essential. Why is this?

If you are an entrepreneur, you need guerrilla marketing more than ever because the competition is smarter, more sophisticated, and even more aggressive than it was in the past.  But this is not a problem for guerrillas.  Why?  A guerrilla marketer, instead of relying on a “big bucks” marketing campaign, uses creativity, time, and energy.  And, in these areas, nobody can beat you. Read more…