Why Business Fail?
Most businesses fail because they are founded by technicians who are great at their craft and not entrepreneurs who are great at running a business. Michael Gerber, small business consultant and bestselling author of " The E-Myth Revisited" (where E-Myth means entrepreneurial myth), wrote that the technician builds a business that depends upon him, around his skills, his talent, his interests, and his predispositions. He devotes his time, his energy, and his life working for a living, albeit self-employed. In the end, there is little equity to show for the investment of his time. The entrepreneur, on the other end, utilizes professional management skills to build real wealth though operational efficiency. In other words the entrepreneur works on the business, while the technician works in the business.
Strategic Planning , how to create a Business Plan , or the Business Development Process , as Michael Gerber calls it, are skills every business owner CAN learn and they are not as difficult as they sound. Especially when you consider that:
You are not alone!
Synergic is filling the gap by allowing small-to-medium size privately owned companies to reap the benefits of senior-level executive advisers without the expense. We work as a business owner's adviser and friend - with you through the changes. We teach you what you need to do to get it done on your own. We provide powerful, results-driven experience that is creative, yet practical. We never try to fit you into something that does not belong to you. Your business is unique. Its people, culture, market position and challenges are unique. Yet we can give you the right input to take your business to the next level.
Whether you want to grow your business, increase your profitability , achieve a better work-life balance or develop a culture of team building , the experience and expertise of the associates at Synergic will get you there.
Max Corona, founder and managing partner of Synergic, has more than 30 years of practical experience as top executive of small to large organizations. He brings to your business skills and techniques acquired on the field, as a small business owner, but also as CEO of much bigger companies. Jeff Lee MBA is the other component of Synergic's team: a senior level professional with extraordinary experience and practical managerial knowledge. Each of the above professionals is an Accredited Associate of the Institute for Independent Business, an international accreditation body with at present about 3000 associates all around the world. Through this accreditation Synergic adds unparalleled training and a global resource network to the team's individual experience.
